Review Term Paper Example | Topics and Well Written Essays - 1250 words

Review - Term Paper Example Last year the sport super bowl in the US had over 108 million viewers and the recent controversial use of $4 million on a commercial by a firm was making headings and any advertising firm would promise that such a figure would improve the brands image (Evans & Gerard 39). The sport super bowl has have a great media coverage and the same translates to the air play its gets plus the viewers it has. Research has shown that more that 30% of the viewers are interested in the commercials between the airplay of the sport than the sport itself. Commercials have become like part of the game rather than the norms considered as an interruption. The idea about using expensive advertisements and marketing techniques is a gamble because one can not be assured if the information will arrived to the intended destination who is the target customer but the gamble has one heavy side than the other. Advertisment has emerged as an important activity in marketing in the modern age of large scale production and serve competition in the market. Expensive marketing can be a great tool to ken turkey fried chicken brand and It performs the following functions: - Sales promotion: It boosts the sale of goods and services through creating awareness on the existence of the goods in the market and persuading the people to buy them. A good advertising strategy helps in securing new consumers in both the national and world markets. For instance in the clothing industry, a firm can purely base its marketing technique on the use of the internet and it can use video advert that are brokered by various marketing companies. Introduction of new product: It helps in bringing of new products in the market. Ken turkey fried chicken can register the availability of its new products in the market to the public through advertisement. A new firm cant make a

Virtual Letter Essay Example | Topics and Well Written Essays - 500 words

Virtual Letter - Essay Example When bringing you up I applied different theories and principles in order to make sure that you grow as a good person. My principle is to abide by the Christian teaching and refuse what is evil. According to social learning theory, by Bandura people learn behaviour whether good or bad from the people around them. I was much strict to make sure that you only learn the behaviour that is acceptable to the community and Christian teaching. When you were only 15 years, you wanted to go out with your boyfriend but I opposed. This is because it is not good to go out and have sex before marriage as it is forbidden by the society and Christian teachings. When I noticed that this could come as a result of peer pressure or learned from your friend, I had to forbid you from interacting with bad people. This made you to even avoid class discussion and interaction with other students in the schools. My parents used authoritarian parenting styles, and this has shaped my behaviour and enabled me to uphold religious and moral values. In order for you to grow up with moral and Christian values, I had to apply the same principles and parenting styles my parents used. In the process of growing, you adopted different behaviour. When you were two years as described by Erikson, you could trust the environment and people around you. When I left, you could cry and calm down after I left. This showed that you could trust me as well as the sitter. You could also feel guilty when you do something wrong that is the third stage of development as explained by Erikson. At age 15 you got a boyfriend, and you wanted to go out with him which is the six stage marked by development of isolation and intimacy. Your growth was well, and you passed through all developmental stages. In order to develop socialization, development and growth we should engage in social events like weddings, birthday parties and graduation parties among others. This will enhance our